Before we started PWR WMN, we sold cars at Sewell. Not exactly where most people expect two fashion founders to begin, but I wouldn’t trade that experience for anything.
Because that job is where we learned how people make decisions.
How trust is built.
And how selling, real selling, has very little to do with pushing a sale, and everything to do with understanding people.
What we learned quickly was:
✨People want to feel seen. Not pitched to.
At Sewell, we were taught to slow down. To listen. To care. And that made all the difference. It wasn’t about selling the most expensive model, it was about asking the right questions and understanding the real why behind someone’s visit.
✨If you don’t believe in what you’re selling, people can feel it.
And if you’re unsure of yourself, they will be too.
✨Selling cars taught me to find my voice. We were two young women in a male-dominated field, walking the lot in heels, trying to prove we belonged. And eventually, we stopped trying to belong, and just decided we did.
That mindset shift changed everything.
When we showed up with quiet confidence and real knowledge, people listened. And they bought, because they trusted us.
Here’s the truth: we are all in sales.
Whether you’re pitching a product, raising funds, asking for a raise, or even negotiating with a toddler—you are selling something. An idea, a perspective, a decision.
Knowing how to connect, listen, handle objections, and communicate clearly?
That’s not just useful in business. That’s useful in life.
Sales taught me how to read people, how to stay calm under pressure, how to lead a conversation with curiosity instead of fear.
It made me a better founder. A better communicator. A better woman in the room.
Working in car sales taught me how powerful confidence can be, and how fast it can disappear when you don’t feel like you belong in the room.
I remember getting dressed for work and thinking, “are these blazers even made for real women?? Women like me??” No real pockets. Delicate fabric. Dry clean only.
They looked good on a hanger but didn’t work for real women doing real work.
So just like in sales, we asked questions.
Why weren’t there blazers that made us feel strong and comfortable? Why couldn’t we have power AND practicality?
And when we couldn’t find what we needed,we created it.
That’s how PWR WMN was born. From everything we learned on the sales floor. From understanding women the same way we learned to understand customers: deeply, honestly, and with intention.
Now, we get to help women show up with confidence every day—not just in what they say, but in what they wear.
And that, to me, is the ultimate full-circle sale.
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